You have to be focused.- Nancy Hernandez

Nancy Hernandez is an accomplished UX director and founder of Advertising Avenue. With over 25 years of experience, she has directed and implemented creative services and internet marketing operations for startups to world-class enterprises. Nancy excels in crafting and executing unique online marketing strategies that boost profitability, expand customer bases, and increase website traffic. Her meticulous attention to detail in UX design, style, and content, combined with exceptional interpersonal and presentation skills, sets her apart.

Nancy's entrepreneurial journey began during her senior year of college when she started Advertising Avenue while being pregnant with her son. Graduating from San Francisco State University, her internship at Ernest & Young ignited her passion for design and brand building. Initially focusing on print jobs, the agency quickly adapted to the digital era during the dot com boom. Nancy's team embraced cutting-edge technologies, becoming proficient in web design and expanding services to search engine optimization and pay-per-click advertising.

 

Currently, Nancy manages a diverse team remotely, collaborating online with clients all over the world. She stays updated on industry trends and rapidly adapts to changes in the digital marketing landscape. Nancy's key principles include managing expectations and maintaining transparency about budget and timeline constraints.

 

Throughout her many years in business, Nancy has learned the importance of delegation and relies on her dedicated team to provide excellent client service. She believes in offering honest assessments and guiding clients towards successful outcomes. Despite being a female entrepreneur in a male-dominated industry, Nancy proves her expertise by bridging the gap between the digital and business worlds.

Nancy finds gratification in delivering successful campaigns, exceeding client expectations, and witnessing their satisfaction. Recently, Advertising Avenue own website underwent a refresh and rebrand to showcase its diversified services, including email marketing, professional photography, videography, and more. Nancy strategically scales her company by hiring or training additional staff while ensuring continued service quality for existing clients. With a focus on knowledge and results, she aspires to overcome barriers and foster equality in business.

God helps individuals who help themselves. -Nancy Hernandez 

https://www.adavenue.com/